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Out of the Ring: Building Iconic Brands Online with WWE Superstar Becky Lynch

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WWE Superstar Becky Lynch is a global sensation —a world-class athlete, entertainer, philanthropist, and... mom. She has been featured on the cover of ESPN Magazine, was the first female Superstar on the cover of a video game, appeared on 7 million Post Golden Crisp cereal boxes, and in the season five premiere of Billions. While Becky is building her iconic brand, WWE’s VP of Digital, Steve Braband, is helping build WWE’s digital and social media empire around the world. With more than 1 billion social media followers, WWE is one of the most engaging and entertaining brands. Under Steve’s leadership, WWE is creating measurable impact and results across the company’s global social and digital platforms. On this panel, Becky will discuss her success both in and out of the ring and how she is building her brand. Steve will showcase how WWE utilizes different digital platforms to create new content, grow our fan base, and share critical insights into how to monetize content to make the most of every post.

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WWE Superstar Becky Lynch is a global sensation —a world-class athlete, entertainer, philanthropist, and... mom. She has been featured on the cover of ESPN Magazine, was the first female Superstar on the cover of a video game, appeared on 7 million Post Golden Crisp cereal boxes, and in the season five premiere of Billions. While Becky is building her iconic brand, WWE’s VP of Digital, Steve Braband, is helping build WWE’s digital and social media empire around the world. With more than 1 billion social media followers, WWE is one of the most engaging and entertaining brands. Under Steve’s leadership, WWE is creating measurable impact and results across the company’s global social and digital platforms. On this panel, Becky will discuss her success both in and out of the ring and how she is building her brand. Steve will showcase how WWE utilizes different digital platforms to create new content, grow our fan base, and share critical insights into how to monetize content to make the most of every post.

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